Open with a bang, hit 'em like a hammer
It's a question we ask, how to grab a reader
Know it when you see it, it's got The Hook...
(With apologies to Per Gessle and Marie Fredriksson)
Ah, the Hook :-).
Er… the what?
Hmmmm. A good question. But before I even try to answer it, a word from our sponsors. Or rather, from me. As usual, let me say I don’t claim one iota of special knowledge, skill or understanding of anything that comes next :-P.